Sunday 19 February 2012

London Fashion Week: Richard Nicoll Re-Charging Tote Bag

Today Richard Nicoll revealed his tote bag which was designed in partnership with the official sponsor of London Fashion Week, Vodafone!

Essentially the tote bag allows users to re-charge a wide range of mobile devices (e.g. Apple, Blackberry, Android) on the go. The bag itself will be charged from the mains power via induction charging using a tap charger that attaches magnetically to the outside of the bag. Once the bag battery is full it will charge handsets and tablets using the universal retractable cable installed into the pocket. The re-charger will be able to charge a mobile device multiple times before the bag itself needs re-charging from the mains. Fabulous or what!?

Charging mobile devices with the bag is no slower than usual charging methods and, importantly, you can still use your phone/tablet whilst it's charging. You can carry the bag and talk on the phone whilst it's still plugged in thanks to a retractable cord.

It gets better still as there is an LED light on the bluetooth-enabled charm that flashes to indicate incoming calls, phone notifications, and battery life.

It is without a doubt, the perfect accessory for anyone that is iPhone obsessed! Tweeting, Facebooking and Blogging really does take it's toll on your battery life... but now thanks to Richard Nicoll and the Vodaphone Innovation Team we will be combatted against it.

On the creation of the bag, Richard Nicoll said: “We wanted to create a collaborative product that fused fashion and technology. The recharging bag is especially relevant for my collection this season, because it’s about the notion of work and all its facets in modern times. Vodafone have helped bring this idea alive in a way that we never could have done ourselves.”

The innovative creation merges practicality with beautiful design. Danielle Crook, Vodafone UK’s Director of Brand Marketing said: “It’s been amazing to see what can be achieved when two British brands come together to create something truly inspirational in today's unveiling of the first ever recharging tote bag. Our partnership with Richard Nicoll has resulted in a first for the fashion industry and a unique initiative for women everywhere who want to keep connected.”

The tote bag has been developed with British leather goods company, Tusting, which has a heritage stretching back over 130 years.



..Tech Geek Chic at the ready! <3 xxx

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