"Vodafone understand innovation," Caroline Rush, ceo of the British Fashion Council, said today. "Vodafone understands innovation. Through this partnership with London Fashion Week, British Fashion Awards and Vodafone London Fashion Weekend they will be supporting our innovative talent whilst providing unique opportunites and access for their customers to experience fashion."
Allowing their 19 million customers - 90 per cent of whom declared an interest in fashion - to have access to VIP events and even tickets to shows is Vodafone's priority in the partnership, as well as building on the foundation they already have after sponsoring shows including Christopher Kane and Richard Nicoll on previous seasons.
"Through this exciting extension of our partnership with London Fashion Week we're looking forward to giving them even greater access to the heart of the British fashion world," Vodafone's UK director of brand marketing added.
Reference: http://www.vogue.co.uk/news/2011/11/16/london-fashion-week-announcement---vodafone-sponsor
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